This is an archived version of the UMass Boston website, which may contain outdated information. Visit the latest website.

Course Listings

2025 Spring > GRAD > MBAMKT > MBAMKT 670

Marketing Management

Course #: MBAMKT 670

Description:
This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.
Pre Requisites:
Pre-req = MBA AF 610 and Graduate degree student in Management

Section Class Number Schedule/Time Instructor Location
01 8574 M
5:30 - 8:15 pm
Zurawicki,Leon McCormack M03-0407
Session: Regular
Class Dates: 01/27/2025 - 05/14/2025
Capacity: 35
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MBA AF 610 and Graduate degree student in Management
Course Attributes:
01 13670
-
TBD On-line course
Session: Spec Prg1
Class Dates: 01/27/2025 - 05/14/2025
Capacity: 30
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MBA AF 610 and Graduate degree student in Management
Course Attributes: